Archive for the ‘Automotive industry’ Category
According to the site assessment study of the various car manufacturers in 2012 in the United States made all the sites for different car brands provide the user the ability to access various social networks like Face book, Twitter and YouTube and share information about models and brands.
The study also reveals that the most useful sites tend to provide the user access to various social networks from multiple pages, like the main pages of their models, the configuration tools page and photo gallery.
Brands that did not go well qualified in terms of usability show the tendency to have limited availability to these networks over their sites, said in a press release.
Arianne Walker, senior director of media and marketing solutions for the agency, said the extensive use of social networking has come to create an expectation of constant availability as when integrating these links to the various social networks, they get to improve the level of convenience for the user, while increasing the likelihood that the user will also promote the brand within their own networks.
Added degree of satisfaction with the use of different automotive sites has reduced considerably, to an average of 772 points on a scale of one thousand in the study phase of 2012, 784 in Phase Two of the 2011 study, released in August 2011.
Much of this decline is due to less satisfaction with navigation and information / content. The declines can be attributed to the challenges facing the different sites automotive brands to design sites that work both in tablets and desktop computers, he said.
The representative of the firm said it is anticipated that more will widen the ownership of these devices in the coming years so it is especially important for brand websites that can accommodate both the tablets as computers desktop, without sacrificing ease of use in any type of device.
Only 20 of the reported car buyers to own a tablet, among those who have them, 47 percent report that they themselves have used their device to enter the car details, he said.
T document issued by J.D. Power and Associates named the Acura site is best qualified with a score of 808 on a scale a thousand points and performs particularly well in terms of navigation and speed measures. The first five places also deal with 806 Honda, Hyundai and Infiniti and Lincoln 803, tied 802 each.
Note that the semi-annual study now in its thirteenth year of publication, measures the usability of sites that provide various car manufacturers in the process of buying a new car, by measuring four key aspects of the site: speed, appearance, navigation and information.
It is also based on the evaluations of more than nine thousand 400 potential buyers of new cars in the U.S. who say that over the next 24 months will be ready for a new car.